Simon Cowell is as well known for his ultra-white teeth as his enormously successful career as a music and television mogul; however, not everyone is enviable of his high-maintenance smile.
Research carried out in Scotland has revealed that 9 out of 10 patients choose not to follow the tooth-whitening procedures adopted by Cowell, preferring instead to go for a more low-key, natural looking smile.
It has been reported that the X Factor judge spends at least twenty five pounds each day on his pearly whites, which forms just a small part of the total expenditure on his appearance. His radiant white smile fits in perfectly with the glamorous jet-setting lifestyle associated with Hollywood.
Dr Krishnan, who is the co-founder of the Lubiju dental practice in Edinburgh, has confirmed the statistics, suggesting that most Scottish people feel Simon Cowell’s smile would appear over the top for everyday life in Scotland. Dr Krishnan said that most people go for more natural looking results, which improve the existing appearance of the teeth while still looking suitable for people’s lifestyles.
Tooth whitening has become increasingly popular since the dawn of celebrity culture and the introduction of new cosmetic procedures and products; people are undoubtedly more concerned with their appearance than ever before. According to Dr Krishnan, Zoom! whitening is one of the most popular procedures; this is a tooth-whitening method that uses lasers to improve and enhance the colour of the teeth. Veneers are also a popular option; this involves applying porcelain veneers to the existing teeth; this method can lighten the teeth by up to 8 shades, producing a brighter and whiter smile.
